Just when the e-commerce industry was looking for an alternative to air shipments, Zast Logisolutions, which operates under the brand Onmove, came up with its asset-light model for middle-mile operations. Now it is eyeing a diversified customer base. But managing scale with the same level of efficiency will be a key challenge.

Full truck load or FTL trucking, which essentially moves goods of a single customer from point A to point B has been a highly fragmented market dominated by small fleet operators. The segment is riddled with deep inefficiencies largely due to low utilisation of trucks and thin margins in the range of low single digit. The market, with various sub-segments, is a huge USD120 billion.E-commerce long haul is one area with a high demand for reliable